Everyday Money online: payments, refunds and subscriptions
How long do you have to return something bought online?
The 14 day UK and EU cancellation right, why US law gives none, the 30 day faulty goods rule, the 12 month extension and what a seller may deduct.
The short answer
- In the UK and EU you have 14 days from the day after delivery to cancel an online purchase from a business, without giving a reason, then 14 more days to send it back.
- In the US there is no federal right to return an online purchase: the FTC's Cooling-Off Rule excludes sales made entirely online, by mail or by phone, so the store's policy decides.
- The UK's 30 day right is for faulty goods, applies in shops too, and is separate from the 14 day cancellation right.
- If a UK or EU seller never told you about the right to cancel, the period is extended by 12 months.
- The seller must refund within 14 days of getting the goods back or proof of sending, including standard delivery, but you usually pay return postage.
In the UK and the EU, the law gives you 14 days to cancel almost anything you buy online from a business, counted from the day after it arrives, plus another 14 days to send it back. In the United States there is no federal right to return an online purchase at all: the retailer's own return policy is the whole of your right, unless the item is faulty or a state rule about posted policies applies. The 30 days you often hear quoted is a different right, and in the UK it is for faulty goods only.
The deadlines side by side
The last column is the one that catches people out: a faulty item is handled by separate, usually longer rules everywhere.
| Where you bought | Change of mind right for online purchases | Time to send it back | Refund deadline | If it is faulty instead |
|---|---|---|---|---|
| UK | 14 days from the day after delivery (Consumer Contracts Regulations 2013, regulation 30) | 14 days after you tell the seller | 14 days after the seller gets the goods back, or proof you sent them | 30 day right to reject under the Consumer Rights Act 2015, then repair or replacement |
| EU | 14 days from delivery (Consumer Rights Directive 2011/83, Article 9) | 14 days after you tell the seller | 14 days from your withdrawal notice, but the seller may wait for the goods or proof of sending | Legal guarantee of at least 2 years from delivery |
| United States | None in federal law. The FTC's Cooling-Off Rule excludes sales made entirely online, by mail or by phone | Whatever the store policy says | Whatever the store policy says | Warranties and state law; a card dispute if the item is not as described |
| Australia | None. A store does not have to refund a change of mind, but must honor a policy it offers | Whatever the store policy says | Whatever the store policy says | Consumer guarantees under the Australian Consumer Law |
The UK and EU rules apply when you buy from a business. In the EU, goods bought from a private individual are not covered by the right of withdrawal, and the same logic applies in the UK, because the regulations govern contracts between a trader and a consumer. That matters on marketplaces, where the seller may be a person clearing out a cupboard, and is one reason marketplace purchases go wrong in their own particular ways.
Why 14 days and 30 days both get quoted
Both numbers are correct, for different situations. The 14 day right is a cooling-off period for buying at a distance. You need no reason, and it does not apply in a physical shop, where a change of mind return depends on the shop's policy.
The 30 day right comes from the Consumer Rights Act 2015 and is about goods that are faulty, not as described or not fit for purpose. Section 22 gives you 30 days to reject them for a full refund, starting from the day after ownership has passed, the goods have been delivered and any installation is done. It applies however you bought. After 30 days you are not out of options: the seller must repair or replace, and GOV.UK tells businesses that if an item comes back within six months, they must do so unless they can prove the fault was not there when it was sold.
How the UK and EU clock actually runs
Three separate 14 day periods run one after another, and each starts from a different event. Here is how they fall for an order delivered on Monday, October 5, 2026, under the UK rules.
| Step | Rule | Example date |
|---|---|---|
| Goods arrive | The first counted day is the day after delivery | Monday, October 5 |
| Last day to tell the seller you are cancelling | End of 14 days after delivery | Monday, October 19 |
| Last day to send the goods back, if you told them on the 19th | 14 days after the day you told them | Monday, November 2 |
| Last day for the refund, if you posted on the 20th with proof of postage | 14 days after the seller gets the goods or your evidence of sending | Tuesday, November 3 |
If an order arrives in several parcels, the 14 days run from the last one. For services and digital content that is not on a physical disc, the period is 14 days from the day you agree the contract, which is why a subscription you regret signing up for can sometimes be cancelled with a full refund in its first two weeks.
Telling the seller is what stops the clock, not posting the item. A short email or the seller's cancellation form is enough.
When the seller never told you, the period is 12 months longer
A business selling online has to tell you about your right to cancel before you buy. If it does not, under UK regulation 31 and Article 10 of the EU directive, the cancellation period is extended by 12 months from the end of the normal period. If the seller supplies the information late but within that year, you get 14 days from the day you receive it instead.
In the UK, a seller that did not tell you about the right to cancel cannot deduct money for wear from handling, and a seller that did not tell you that you would pay return postage has to pay it. This is also a quick test of a shop you have never used: checking an unfamiliar shop before you buy includes looking for a returns page that matches the law.
What the seller can and cannot keep
- Original delivery. The seller must refund it, but only up to the cost of its cheapest standard option. If you paid extra for next day delivery, the extra is yours to lose.
- Return postage. You pay it, unless the seller offered to pay or did not tell you beforehand that you would have to.
- Loss of value. If you handled the goods more than you would need to in order to establish what they are, how they look and how they work, the seller can deduct the drop in value, up to the full price. Trying shoes on is fine. Wearing them outdoors is not.
Some purchases have no cooling-off period at all. The UK exclusions include personalized or made to order goods, goods that deteriorate rapidly, items bought at a public auction, and travel, accommodation, car hire and leisure bookings for a specific date. The right also ends for sealed health or hygiene goods, such as cosmetics, once you unseal them, and for sealed audio, video or software once opened. Your Europe lists the same kinds of exception for the EU, including tickets and digital content you have started to use.
The US rules that do exist
The federal rule people sometimes cite is the FTC's Cooling-Off Rule. It gives you until midnight of the third business day to cancel a sale of $25 or more made at your home, or $130 or more made at a temporary location such as a hotel room or fair stand. The FTC states that it does not apply to sales made entirely online, by mail or by phone.
What some states require is disclosure. California Civil Code section 1723 says a retail seller whose policy is not to give full cash or credit refunds, or equal exchanges, for at least seven days after purchase must display that policy conspicuously, on signs, item tags or its order forms, and a seller that fails to can be liable for the purchase price on goods returned within 30 days. The section excludes food, perishables, goods marked final sale, customized or used goods and goods returned without their original package. New York's General Business Law section 218-a works the same way: a retailer that does not post its refund policy is liable for a cash refund or credit, at your option, for up to 30 days after purchase if the item is unused and you can prove the purchase date.
Neither law gives you a right to return something from a store with a clearly stated no returns policy. If the item never arrived, or is not what was described, the stronger tool is usually your card issuer, and how a payment dispute works explains the timelines and evidence. Fraud you did not authorize is a different matter again, with its own clocks, set out in how long you have to report fraud to your bank.
Where these rules stop
This is general information, not legal advice about a particular purchase. The UK and EU figures are legal minimums, and a longer retailer policy is a promise the retailer must keep. In Australia, Consumer Affairs Victoria states that a store generally does not have to refund a change of mind, but that stores with such a policy must abide by it. A generous policy is also worth weighing before you buy, alongside reviews that tell you whether the product is worth keeping.
What to do before the deadline
- Work out which right you are using: change of mind or fault.
- Count from the day after delivery and put the last day in your calendar.
- Tell the seller in writing before the deadline.
- Keep proof of postage since it starts the refund clock.
- Use only the seller's own returns channel. Fake refund and return label messages are common, and delivery and parcel scams shows how they copy real couriers. If an email asks you to log in or pay a fee to process a refund, check it against the red flags in scam texts and emails first.
- Escalate if the refund is late, usually with a card dispute.
Common questions
Do I have to give a reason for returning something bought online?
Not in the UK or the EU. The 14 day cancellation right for distance purchases needs no reason at all, and a seller cannot demand one as a condition of the refund. It may ask, for its own records, and you can decline. In the US and Australia a change of mind return depends on the store's own policy, so any reason or condition it sets, such as unopened packaging, applies.
Can a UK shop refuse a return because the box has been opened?
Usually not. Opening the packaging to inspect the item is the kind of handling the law allows, so a retailer cannot refuse a cancellation just because the box was opened. The exceptions are sealed goods with a hygiene reason, such as cosmetics, and sealed audio, video or software. If you used the item beyond checking it, the seller can reduce the refund by the lost value rather than refuse it.
Does the 14 day return rule apply to sale items?
Yes. In the UK and EU the cancellation right for online purchases applies to sale and discounted goods in the same way as full price ones. A notice saying sale items cannot be returned does not remove a legal right. It can, however, still apply to in-store purchases, where a change of mind return was only ever a matter of shop policy.
Is there a law that says US stores must accept returns within 30 days?
No. No federal law requires a return window for in-store or online purchases. Thirty days comes from common store policy and from state disclosure laws: in New York, a retailer that fails to post its refund policy must accept unused items for up to 30 days, and California has a similar rule. A store that clearly displays a no returns policy is generally within its rights.
What happens if I miss the 14 day cancellation deadline?
The change of mind right ends, but you may have others. If the goods are faulty or not as described, the 30 day right to reject and the later repair or replacement rules still apply in the UK, and the 2 year guarantee in the EU. The retailer's own policy may also be longer than the legal minimum. Check whether the seller ever told you about the cancellation right, because if not, you may have up to 12 months more.